Black Cloud Designs partnered with APSTO, an Arizona non-profit tuition organization, to help explain their donation process in a clearer, more visual, and easier-to-understand way. The original project focused on creating a custom animated video that would walk Arizona families through how APSTO works, how tax credit donations can be directed toward a school or student of choice, and why families may choose to work with a School Tuition Organization. Because the process can feel confusing, APSTO needed a polished video that could simplify the message while still presenting the information accurately and professionally. Black Cloud Designs helped develop the script based on the client’s goals, provided narration, created the visual direction, and produced a fully custom animated video. The project included working directly with APSTO’s board members to make sure the branding, message, tone, and information were all aligned with the organization’s mission. Over time, our work with APSTO expanded beyond the original video project. Black Cloud Designs also supported video editing, graphic design, brochure design, backend website interface design, marketing consulting, and UX consulting. This included helping APSTO think through how information should be organized, how users interact with their digital tools, and how their marketing and print materials could better support the people they serve. The goal across the project was to make APSTO’s message easier to understand, easier to share, and easier for families and donors to take action on. From animated video and YouTube support to website guidance and printed materials, Black Cloud Designs helped APSTO create clearer communication across both digital and offline channels.