Black Cloud Designs partnered with Gracie Barra McCormick Ranch to support lead generation, landing page strategy, website updates, media, and digital marketing consulting for their Brazilian Jiu-Jitsu school in Scottsdale, Arizona. The school’s website was already in place when we began working together, so our role was not to build the site from scratch. Instead, we focused on building on top of the existing foundation by supporting campaign landing pages, updating website content, improving offer messaging, and helping create a clearer path from ad click to scheduled first class. The project included Google Ads strategy, conversion tracking, dedicated landing page design and maintenance, and campaign-specific messaging for adults, women, and kids programs. We helped organize the school’s lead generation system so prospective students could better understand the offers, take action, and schedule their first class. Black Cloud Designs also provided website maintenance and content updates to help keep the school’s online presence accurate, functional, and aligned with current promotions. Alongside the technical and strategy work, we supported media direction, content planning, and consulting to help the school better communicate its certified coaching, beginner-friendly training environment, family-focused culture, and the value of Brazilian Jiu-Jitsu.